Tag Archives: Branding

4 Things to Consider When Developing a New Product

Answer These 4 Questions Before Moving Forward With Your Invention Does your product or invention solve a problem for which people are willing to pay? Before you take any further steps to develop your product or invention, you need to …

Posted in Intellectual Property, Legal Watch | Tagged , , , | Leave a comment

Legal Tools to Increase the Value of Your Business and Protect Your Competitive Edge

Trademarks will protect your brand, and thus your customer recognition and goodwill. If you are successful in business, it is inevitable that someone is going to copy you. In business, imitation is NOT the sincerest or highest form of flattery; …

Posted in Intellectual Property, Legal Watch | Tagged , , | Leave a comment

A Descriptive Mark? Cornering the Market or Just Bad Branding?

If you own a business, you probably understand how important branding is for the success of your company. Although branding was originally a way to tell one person’s cattle from another, nowadays, a “brand” refers to the identity, or the …

Posted in Intellectual Property, Legal Watch | Tagged , , | Leave a comment