Tag Archives: Branding

4 Things to Consider When Developing a New Product

Invention, Idea, Product Development ConsiderationsDoes your product or invention solve a problem for which people are willing to pay?

Before you take any further steps to develop your product or invention, you need to determine if you can realistically generate revenue from your product. …

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Legal Tools Can Increase the Value of Your Business by Protecting Your Competitive Edge – Part 1

A trademark must be more than merely descriptive.

Trademarks are the legal tool to protect your brand, and thus your customer recognition and goodwill.

If you are successful in business, it is inevitable that someone is going to copy you. In business, imitation is NOT the sincerest or …

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A Descriptive Mark? Cornering the Market or Just Bad Branding?

by Kathleen Kuznicki, Esq.

A trademark must be more than merely descriptive.If you own a business, you probably understand how important branding is for the success of your company. Although branding, originally, was a way to tell one person’s cattle from another, nowadays, a brand refers to …

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