Episode 13 | Taylor Abbett

Episode Notes

In our 13th episode of Pittsburgh Business Insights, we host Taylor Abbett, President of Tailored Marketing, Inc., to talk in-house vs. out-of-house brand management, taking advantage of social media, and the challenges and benefits of marketing as a mid-size firm.

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About Taylor Abbett

A graduate of Denison University, Taylor has over 25 years of experience in advertising and marketing with a focus in strategy and creative. He has worked for various Fortune 500 companies including Heinz, Nike, and Bayer, as well as other regional companies and non-profits. He has also worked on event marketing projects including the CITGO Bassmasters, MLB All Star Game, ABC Extreme Makeover Home Edition, Super Bowl XLI and the 84 Lumber Classic.

Connect with Taylor Abbett

About Pittsburgh Business Insights

Starting a business: three words that require plenty of planning. On Pittsburgh Business Insights, The Lynch Law Group interviews Pittsburgh entrepreneurs and uncovers what makes business boom in the Steel City. Whether you are growing your own company, looking to improve your practices, or simply interested in the advice of Pittsburgh professionals, tune in for ideas and inspiration from Pittsburgh’s top business leaders.